NONONO

118 Madison Ave, New York, NY 10016, United States
+1 646-707-3227
$$$ Japanese restaurant
(1709 Reviews)
Price Range $30–50

If you’re yearning for an authentic taste of Japan without having to leave the vibrant streets of New York City, look no further than NONONO. Nestled at 118 Madison Ave, this Japanese izakaya effortlessly blends traditional culinary expertise with a modern setting, positioning itself as a true gem in Midtown Manhattan.

As you step inside NONONO, you’re greeted by a warm and inviting atmosphere, featuring spacious seating spread across two levels. The decor strikes a perfect balance between cozy and contemporary, making it an ideal spot for both casual dining and special occasions. The attentive but unobtrusive staff are committed to enhancing your dining experience, ensuring that every moment is unforgettable.

NONONO specializes in expertly prepared yakitori and other Japanese delights. The brunch menu features stunning dishes like the Yakitori Don—grilled chicken served over a bed of rice, topped with succulent chicken meatballs, shiitake mushrooms, and a half-boiled egg, all for just $22.00. For $27.00, indulge in the Kalbi Don, with tender grilled prime short rib resting over fluffy rice combined with flavorful veggies and a side of miso soup. Craving something lighter? The Kani Fried Rice showcases snow crab, egg, and scallions, all delightfully mixed for only $14.00.

As day shifts to night, the captivating dinner menu beckons, featuring DIY hand rolls that empower guests to craft their own perfect bites. With options like the Tuna Hand Roll, featuring creamy fatty tuna, tobiko, and a quail egg, or the refreshingly zesty Salmon Hand Roll, each hand roll is priced at $18.00 and promises a symphony of textures and flavors that pair beautifully with the lively ambiance.

But don’t just take our word for it! Guests rave about the incredible variety and quality of dishes available. Michael M proclaims NONONO as “definitely in a top three sushi places” he has ever visited, praising the unique textures and bursts of flavor in each bite. Riley Paris captured the vibrant dining experience perfectly when she said, “Everything from the skewers to the ceviche...was all delicious.” Mary Grant echoed these sentiments, highlighting the superb freshness of the sushi and the unexpected delight found in assembling the salmon hand rolls herself.

At prices that are utterly reasonable, ranging around $22 for hearty bowls to under $75 for a selection of shareable plates, NONONO is a beacon of culinary excellence and value in the bustling heart of NYC. Whether you’re a seasoned sushi lover or new to the delights of Japanese cuisine, NONONO offers something special for everyone. Make your reservation today and prepare your taste buds for an unforgettable culinary journey!

Accessibility
Has wheelchair-accessible entrance
Has wheelchair-accessible seating
No wheelchair-accessible car park
No wheelchair-accessible toilet
Service options
Has no-contact delivery
Offers delivery
Offers takeaway
Serves dine-in
Highlights
Has fast service
Serves great cocktails
Popular for
Popular for lunch
Popular for dinner
Good for solo dining
Offerings
Serves alcohol
Serves beer
Serves cocktails
Serves comfort food
Serves happy-hour drinks
Serves healthy options
Quick bite
Serves small plates
Serves spirits
Serves wine
Dining options
Serves brunch
Serves lunch
Serves dinner
Serves dessert
Has seating
Amenities
Has bar on site
Has toilet
Atmosphere
Casual
Cosy
Trendy
Crowd
Good for groups
Popular with tourists
Planning
Dinner reservations recommended
Accepts reservations
Usually has a wait
Payments
Accepts credit cards
Accepts debit cards
Accepts NFC mobile payments
Credit cards
Children
Good for kids
High chairs available
Parking
Paid street parking
Difficult to find a space
Openings Hours
Checking

Monday

12:00 AM - 2:30 PM

,

5:00 PM - 9:30 PM

Tuesday

12:00 AM - 2:30 PM

,

5:00 PM - 9:30 PM

Wednesday

12:00 AM - 2:30 PM

,

5:00 PM - 9:30 PM

Thursday

12:00 AM - 2:30 PM

,

5:00 PM - 10:00 PM

Friday

12:00 AM - 2:30 PM

,

5:00 PM - 10:30 PM

Saturday

12:00 AM - 2:30 PM

,

5:00 PM - 10:30 PM

Sunday

12:00 AM - 2:30 PM

,

5:00 PM - 9:30 PM

1709 Reviews
Michael M

05 Sep 2025

Definitely in a top three sushi places I have eaten in my life. Every dish has a unique texture, flavor, and sauce. Everything is extremely delicious, fresh, and looks amazing. A definite must when you visit NYC and make resos. Will absolutely return.

Riley paris

30 Aug 2025

Came in for an early dinner and we were blown away by the food!! All comes out so fast and everything from the skewers to the ceviche (def the standout for us) to the corn was all delicious. The ice cream was soooo good too ! Highly recommend

Andrew Hazelrigg

20 Aug 2025

Best bang for your buck in midtown south. We ordered 4 dishes and the bill was under $75. The kalbi don was our favorite. Least favorite was dessert (too lite). But overall a great place.

Mary Grant

02 Aug 2025

Everything we ordered was fantastic! They have a huge variety of authentic Japanese dishes, and the quality far exceeded our expectations, especially at those prices. The sushi was amazing, Crunchy Tuna Tartar roll with tempura flakes was my personal favorite. Also, the salmon hand roll was great, it was really fun to assemble ourselves. Also, we loved Yakitori Angus Prime which was very flavorful and juicy. We had a reservation for a Thursday night, the place was full, so definitely a popular spot. I’d love to come back and try more from the menu!

Chloe Choi

29 Jul 2025

All the dishes we ordered were delicious. Fish tartare⭐⭐⭐⭐⭐ The combination of fresh diced fish, and the burst of flavor from the salmon roe was perfect. I loved the crispy cracker on the side, which added a nice crunch and balanced the textures beautifully. Each bite felt light yet rich in flavor. Definitely one of the highlights of the meal, and I would come back just to order this again! Cream udon⭐⭐⭐⭐⭐ The mentaiko cream udon was amazing! The sauce was rich, creamy, and perfectly balanced with the salty kick of the mentaiko. The udon noodles were chewy and soaked up the flavor really well, and the mushrooms added a nice earthy touch. It was comforting, flavorful, and definitely a must-try dish. Tantan noodles ⭐⭐⭐⭐⭐ The tantanmen was also absolutely delicious! The broth had a perfect balance of creaminess, spice, and nutty sesame flavor. The noodles were cooked just right, with a nice chewy texture that held the sauce well. Topped with flavorful minced pork and fresh greens, every bite was rich and satisfying. Definitely one of the best bowls of tantanmen I’ve had! One thing that could have been better was the communication about closing time. We were not informed about the restaurant’s closing time before ordering, and only while our food was being served did the server mention that they were about to close. Because of that, we had to rush through our meal instead of enjoying it at a relaxed pace. Of course, it was also partly our fault for not checking the closing time before visiting, but it would have been much more considerate if the staff had asked us while we were waiting for a table whether we were okay with the late hour.

jannaq

19 Jun 2025

There's good food everywhere in NYC, but then there are places where everything on the menu just HITs. Reasonably priced and so much of variety, this place has food that just tastes so dang good. Everything comes out looking amazing and tasting even better. The seating is roomy and comfortable without being overly bougie, the staff are quick and attentive but not overbearing. My top picks: All the grilled skewers - pork belly is the best imo, but the chicken a close second - came out crispy and golden and still piping hot. Not a bad idea to just get one of each and try them all. Sushi/sashimi - even a standard spicy tuna roll was great; not too much rice, a good amount of fish. The mix tartare was such a good blend of super crispy chips, fresh fish and a light blend of avocado, roe, and ponzu sauce. Absolute favorite: The cod cream Udon. If you come for comfort food and get nothing else, get this. If warm, soft, and cuddly weren't weird words used to describe food I'd use them. The sauce is so creamy yet so light, and the Udon noodles are just enough to feel chewy and thick while still feeling like they melt in your mouth. The smattering of seafood mushrooms is the perfect accompaniment, adding a bit of earthiness and texture along w the garnish on top. I have yet to try out everything on the menu here but I still get the cod cream udon every time.

Mia Huynh

30 May 2025

This izakaya spot in Midtown offers a variety of Japanese dishes, from noodle dishes to sushi to skewers. They have two levels here, so there's plenty of seating, but try to grab a reservation before going if you can! Service here is pretty good. I got a couple of their cocktails, skewers, sashimi set, karaage, and ramen. Everything was delicious. The sashimi was so fresh and the cuts were very thick. The skewers were packed full of flavor and good portions. The karaage was also good portions and both crispy but juicy. And, the ramen was rich and had generous cuts of meat (you can also choose between chicken and pork!). Overall, a good izakaya spot and I would definitely come back.

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